The SUNSHINE Awards® Mission Statement
"To uplift and enhance the pride in all people of Caribbean heritage while preserving and promoting Caribbean values and culture through the recognition and
rewarding of excellence in Caribbean art forms, sports, cultural programs and education."
Our Shared Values
Respect For All ----------
We treat each other with respect and dignity, valuing all opinions and cultural differences. We communicate with candor, recognizing that equality begins with people. We support personal growth and continuous learning for all.
Commitment To Our Sponsors And The Caribbean Communities -----
We appreciate and care for our sponsors and Caribbean communities. We build enduring friendships with all our sponsors, creators, performers and promoters of Caribbean music, art, dance, poetry and culture by listening to suggestions and ideas. Our sponsors and supporters of the SUNSHINE Awards® and the public at large can count on us to consistently deliver quality programs.
Integrity ---------------------------
We are honest and ethical in all our business dealings, starting with how we treat each other. We are the first to admit our mistakes and we keep our promises. Our personal conduct ensures that the SUNSHINE Awards® is worthy of our sponsors’ and the public’s trust.
Innovation ----------------------
We believe in the creativity, skill and craftsmanship of the creators, performers and promoters of Caribbean music, art, dance, poetry and culture. We embrace talents. We will aggressively pursue new opportunities for the Caribbean
art forms so that we will be at our best TOMORROW.
Teamwork --------------------
We work as a team. We will work with our sponsors, creators, performers and promoters to advance, promote and preserve the culture and
art forms of the Caribbean and its communities. Our team spirit extends beyond the confines of our homes and the SUNSHINE Awards® to our sponsors and our communities.
We are committed to these values. The SUNSHINE Awards® will continue to set and maintain the highest standard of quality for Caribbean
art forms. We will continue to enhance the pride in the people of the Caribbean, all Caribbean-Americans and promote a spirit of goodwill and unity.
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